Liberation Iannillo

CONTENT MARKETING & CREATIVE DIRECTION

There was a large flat screen TV above A+E’s Help Desk with a static graphic reading, “Someone will be with you shortly.”

I saw an opportunity to make the employee’s Help Desk experience better by providing video content for them to watch while they waited to be helped. I outlined a high-level approach for repurposing existing content from Geekeratti and worked with several departments to produce Geekeratti TV, an in-house technology tv channel. Tech Headlines was one of the segments that aired which focused on tech news and offbeat stories.

Geekeratti TV launched a few weeks later and aired in the NY, LA and CT offices. The Tech Headlines segment also ran on the monitor wall in A+E’s lobby.
[ iPhone video ]